The inception of Northern Lights began when Adnan Abbasi ventured into capturing his beautiful senior school days in the form of a magazine in the year 1999. Adnan’s brainchild developed into a 200-page magazine with diversely sourced, original, in-house content. His strong inclination towards design led him into composing the magazine from scratch to delightfully delivering 4000 copies!
This early exposure into the lifecycle of creating a book, spanning from designing, printing, publishing, paper sourcing, understanding paper quality parameters, pre-press, post-press and the entire saga of logistics opened doors for numerous similar projects.
In the early days, Adnan’s focus was on turnkey printing projects. His passion for design eventually connected the dots with advertising that quickly grew into billboards, media buying, branding-related promotions, personal brand management, tailored video content and event management.
An increasing demand led Adnan to grow his team and soon they started working on niche branding innovations such as interactive/digital promotions, Out of Home (OOH) advertising, packaging, signages and event deliveries. The strength of the team led them to win turnkey projects from clients globally.
Awestruck by the mesmerizing phenomena of real aurorae and the mission of creating wow moments, Adnan fittingly selected Northern Lights Creative Services (NLCS) as the formal name for his entrepreneurial passion. Since then NLCS has been constantly enhancing and expanding its scope by creating niche innovations, brand transformations and delightful spellbinding experiences for its valued customers.