A shopping mall and luxury corporate spaces in a B-Town where people were yet to experience the difference between street shopping and mall shopping. The challenge was at both levels – convincing retail giants through B2B communication and exciting street shoppers to become mall shoppers through B2C communication.
The challenge taken! NL was given the creative mandate. A deep research on ground, a very local approach to things and some great experience created on site. All and all a holistic approach that resulted in making of a brand that’s talk of the town.