A project is launched at a time which supposedly not good for real estate industry. NL was given the mandate to formulate a strategy to reach out to end-users and position the project in affordable luxury segment.
Before proceeding with mainstream communication we actually reached out to potential customers and heard their concerns. What they shared and how the project addressed their concerns was brought in a project documentary. The launch was powered by a celebrity campaign where in the cricketing hero Ajinkya Rahane was made the face of the brand. A round of aggressive campaigns and targeted communication at all relevant touch points and now made the project the hottest selling property in Rajasthan.