The client approached Team NL with a one-liner brief : Create engagement and get people close to Katrina Kaif – the brand ambassador for Slice.
We went back to the client with our one-liner reply: Seeing is believing. Why don’t we let people see Katrina Live wherever they go. The client’s excitement and eagerness to make it happen was enough of motivation for us to deliver something that is ground-breaking and simply-wow.
A video-shoot in Film City, Mumbai and 4 weeks of tireless working, turned out to be just worth every bit of effort when the campaign was unveiled in Pattaya, Thailand, in a PepsiCo Conference. The audience were captivated and simply awe-struck at the sudden appearance of Katrina Kaif in a Slice Bottle.